Media Lab: building an internal creative technology function
I established and led Media Lab to give creative technology work a continuing home inside Paribu.
Context
A working prototype needs somewhere to go next. Repeated experimentation also needs a way to receive requests, define the work, involve specialists and decide what should continue.
My contribution
I proposed and established the function with leadership support, brought disciplines together, and developed the working practices around briefs, scoping, experimentation and review. My roles progressed from Supervisor, Media Lab to Manager, Media Lab in 2025.
Result
The outcome was an operating internal function, with a shared way to take creative technology work from a request to an experiment and a delivery decision.
Why this example matters
Evidence of organizational leadership alongside hands-on making: creating the conditions for a team to keep doing useful work.
If something here resembles the challenge in front of you, let’s talk.