Decide where AI belongs, and what has to change around it.
I advise leadership teams on AI strategy and transformation: which workflows and decisions to change, how to test them and what evidence the next investment needs. Every engagement has a defined scope, a clear end and a plan for handing the work to your team. Vendor-neutral and remote-first; on-site by arrangement.
When this is useful
We know AI matters, but do not know where to start.
We have too many use cases and no credible way to prioritize them.
We have pilots, but no operating model for scaling them.
We are evaluating agents or vendors, but the demo does not answer the real risk.
We are automating workflows without knowing where decision authority should sit.
Innovation works in one team, but does not transfer to the next.
What I help you decide
AI strategy & prioritization
Where AI can create real value, which workflows and decisions should change, and what not to pursue.
Pilot & experiment design
What uncertainty a pilot has to resolve, and what evidence the next decision requires.
AI systems & operating model
Authority, escalation, ownership, supervision and handoff: who decides what once AI is part of the workflow.
Evaluation & governance
Model, agent and vendor evaluation under real runtime conditions, decision thresholds, incident learning, and governance proportional to consequences.
Capability building & scale
Moving from one team’s pilot success to repeatable capability: second-team transfer, clear ownership and operating routines.
How an engagement runs
Situation
What is actually happening: who decides, where time and money go and what has already been tried.
Decision
The problem worth solving, the bets worth testing and the ideas to set aside, written down.
Evidence
The smallest test that can settle the decision, with scale and stop thresholds agreed in advance.
Operating model
Who holds authority once AI is in the workflow: supervision, escalation and what happens when it fails.
Handover
Ownership, routines and documentation that let your team carry the work forward without me.
Judgment before build
The work is framing the problem, setting the decision and defining the evidence that earns the next investment. It is not a software implementation or AI training engagement. When a prototype is the fastest way to produce that evidence, I can build it.
Why the problem comes first: The cost of solving the wrong problem well →Ways to work together
2 weeks · fixed scope
AI Decision Review
You know AI matters, but the next move is unclear: too many ideas, a stalled pilot or a vendor decision the demo cannot settle.
My contribution
I talk to the people closest to the work, map the workflows and decisions involved and test the ideas against value, evidence and risk. I tell you what to pursue, what to stop and what the first test should be.
Output
A short decision memo for leadership: the problem worth solving, up to three ranked bets, a not-doing list and a ready-to-run pilot question. It ends with a leadership session.
6–8 weeks
Pilot Sprint
You have a bet worth testing and need evidence, not a bigger demo.
My contribution
I design the pilot around one decision, set the scale and stop thresholds before work starts, define who supervises what and lead a small cross-functional team through it. When a prototype is the fastest route to evidence, I can build it.
Output
A working pilot measured against agreed thresholds, and a recommendation to scale, change or stop, with the operating changes that scaling would require.
3–12 months · part-time
Fractional AI & Innovation Lead
You need senior leadership for AI and innovation work across design, technology and operations, without starting with a permanent appointment.
My contribution
I set direction with the CEO or founder, form a small core team with cross-functional working groups, run the portfolio and decision routines and put in place the governance the work needs.
Output
A running portfolio, clear ownership and a team that can continue without me. The handover is planned from the first week.
Monthly
Leadership Advisory
Your team is doing the work, but leadership wants an experienced, independent view on AI decisions as they come up.
My contribution
Regular sessions with the CEO, founder or leadership team; reviews of key decisions, vendor and agent evaluations and pilot results; access between sessions when a decision cannot wait.
Output
Faster, better-evidenced decisions and a second opinion with nothing to sell you. Monthly, and you can stop at any time.
Who this is for
- Leadership teams that need an AI decision they can defend to a board, a regulator or their own people.
- Organizations with AI pilots that have not yet changed how work gets done.
- CEOs and founders who want senior AI and innovation leadership before making a permanent appointment.
- Teams adopting agents or AI vendors that need to know who decides what once AI is in the workflow.
When I'm not the right fit
- You need a software vendor or a large implementation team.
- The solution is already chosen and the question is closed.
- No one senior owns the decision.
- The main goal is AI tool training.
Questions
- Who do you work with?
- Leadership teams (CEOs, founders and the executives who own AI, product, operations or innovation) in organizations where an AI decision now affects how work gets done. The common thread is the situation, not the industry.
- Where are you based, and do you work internationally?
- I'm based in Istanbul (GMT+3) and work remote-first across time zones. On-site sessions can be arranged for the moments of an engagement that benefit from them.
- How does an engagement start?
- With a free 30-minute call. If there is a useful next step, you receive a short written summary and a proposal with a fixed scope. Most engagements begin with an AI Decision Review.
- Do you build or implement?
- My work is judgment and design: the decision, the evidence and the operating model. When a prototype is the fastest way to produce evidence, I can build it. Large-scale implementation is better done by your team or a delivery partner, and I can help you brief and evaluate them.
- Do you sell or recommend specific AI tools?
- No. I'm vendor-neutral and take no referral fees. When a vendor or agent platform is on the table, I help you test it under the conditions it will actually run in.
- Why don't you name clients?
- Client work is confidential and covered by NDA. You can judge the thinking directly through the essays, the way engagements are structured and the first conversation. References are available on request at proposal stage.
- What if the pilot shows AI isn't the answer?
- Then the pilot did its job. A clear stop saves the larger investment, and the decision memo records why, so the idea can return if conditions change.
- How is pricing set?
- Each engagement has a fixed scope and a fixed fee, agreed in a written proposal after the first call. There is no hourly billing. Ongoing work is monthly and can be stopped at any time.
- How do you handle data and confidentiality?
- Everything runs under NDA. I work inside your tools where possible and use AI tools with your data only when you have approved them.
The first conversation is simple.
Tell me what is happening, what you want to change and where you are stuck. In a free 30-minute call we work out whether there is a useful next step. If there is, you receive a short written summary and a proposal with a fixed scope before anything begins.