The Useful Unknown

The most dangerous transformation failure is not always a bad solution. Sometimes it is a very good solution aimed at a problem that never deserved the effort. This episode is about how leaders can separate…

The use-case workshop feels productive because it produces visible output. But a spreadsheet of AI ideas can become a substitute for understanding where the organization is actually paying for friction, uncertainty and…

The best pilot is not the smallest product you can build. It is the smallest experiment that still exposes the uncertainty capable of killing the idea. Pilots become dangerous when they acquire a second job: prove that…

“The pilot was successful” is not the end of the story. Episode 4 looks at the difficult transition from protected experiment to ordinary operations: budgets, permissions, support, monitoring, training, governance,…

Where should AI live — Technology, Product, Strategy, Marketing, a dedicated lab? Episode 5 argues that the reporting line is often the wrong first question. The more useful design problem is decision rights: who…

“Cross-functional” often means fourteen people on a recurring meeting, each representing a different function and returning to a different priority queue. Episode 6 offers a different model: a small core that protects…

One serious study finds AI-assisted customer-service workers faster; another finds experienced developers slower. Episode 7 uses that tension to challenge the idea that productivity is a property of the model. Berk…

Organizations store enormous amounts of information and still struggle to answer a basic question: why did we decide this? Episode 8 separates search from memory and documents from knowledge. Berk Bayri argues that some…

The web, social, mobile, UX, product, data and AI all arrived with different vocabulary and surprisingly familiar organizational behavior. In the final episode, Berk Bayri argues that prediction is overrated and…