Smart TV: UX strategy across three brands
I contributed UX strategy to SHERPA’s redesign of the Arçelik, Beko and Grundig Smart TV experience.
Context
A television interface has to work through a remote control and from a distance. The project addressed the Smart TV experience across three consumer electronics brands.
My contribution
As UX Strategist, I contributed to the direction of the experience within SHERPA’s multidisciplinary team. The published project credits document my role alongside the team’s production, design and research contributions.
Result
SHERPA published the redesigned Smart TV experience in 2015. Its announcement described a three-month project. The public project record provides the design context and names the contributors.
Why this example matters
An example of strategic contribution to a product experience within a wider team, across related brands.
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